How to choose the right cell culture medium

Selecting the optimal cell culture medium requires a systematic approach that considers multiple factors specific to your research or manufacturing needs. 

1. Choose the cell type
   Navigate through our extensive portfolio of primary cells, including specialized HLA-typed cells for immunology and transplantation research. Whether you’re working with endothelial cells, mesenchymal stem cells, or specialized tissue-specific cells, our collection encompasses diverse human origins to match your experimental needs.
   
   
2. Application
   Different research objectives demand specific media formulations. Whether you’re investigating cell differentiation, culturing cells in 3D environments (such as air-liquid-interface models, organoids, or tumorspheres), studying disease mechanisms, or developing therapeutic applications, each technique requires optimized culture conditions. Our scientific experts can guide you through selecting the ideal media based on your specific techniques and research goals, ensuring optimal cell performance for your application.
   
   
3. Specific requirements
   Need phenol red-free media for fluorescence studies? Specialized supplements for particular growth factors? Or xeno-free or ACF conditions for regulatory compliance? At PromoCell, we offer media customization services to address your unique experimental requirements, helping you achieve consistent and reliable results.
   
   
4. Recommended media
   Based on your cell type, application, and specific requirements, we recommend the optimal media formulation for your needs. Our experts are available for support to help you navigate complex decisions, ensuring that your cells perform at their best while maintaining physiological relevance.

Figure 1: Step-by-step decision tree for selecting the optimal cell culture media. The decision involves four key steps: identifying your specific cell type from our comprehensive portfolio (including HLA-typed cells), defining your application, addressing specialized requirements (such as phenol red-free formulations or media specifications), and receiving tailored media recommendations. Our experts are available at each step to provide guidance and support throughout your selection process.